Google Adsense cost-per-click is an online advertising model in which revenue is earned through qualifying sponsored click-through advertisements.
Pay per click can also be known as PPC and it is a search advertising part where advertisers bid on relevant keywords for publishers. We all know that Google AdSense is the best ads serving network every publisher will like to sign up with.
Having an Adsense account without earning a reasonable amount of money monthly is as good as nothing. Google pays by Keyword and it depends on how much the advertiser bids on them.
The secret of earning high cost per click depends on you. I know you may ask how?
Ok, let me start from what made me to create this post. Few days back, I got a mail form an AdSense user who said that he has a Google AdSense account for over 2 years and have earned not up to $40 and then I asked him how often does he update his blog and he said 3 times weekly.
After this, I asked him what was his niche all about? Then he said that it was a general topic. Now, let me ask you a question?
If you were to put yourself in the shoe of Google, what kind of ads will you place on a website that is not focused on a particular topic or niche? Because of this, I decided to create this post for you to read carefully to avoid such mistake.
How To Get High Paying Google AdSense CPC
1. Focus of a particular niche
Your niche is your market industry which enable you to sell yourself as a profession in a field. It’s also concentrating on what you are good at. A website niche determines how the website gain authority on search engines.
2. Research your Keyword before Writing
The best way to get high paying ads displayed on your website is to conduct keyword research. This is because advertisers bid more money on particular keywords, so you should find out these high paying keywords and include them in your posts especially in the Title or in the first paragraph of your post. Google keyword planner is recommended for this.
3. Apply DIV Tag for high click-through-rate ads
You may place one ad in the header and other one inside the post content. Google normally serves high paying ad to the first ad slot in your web page, so in this case, ad in header carries higher CPC than ad inside post content.
4. Avoid placing so much ads on your website
Too many ads leads to low CPC and Google allows users to display up to 3 ads on a single web page. Placing ads on your webpage depends on the quality and the length of your content.
5. Always Use Custom Channels
This is an important tool that every AdSense publisher should know how to us because it gives you a clear idea on which ad block performs well in term of click-through-rate, CPC, and page RPM. By using this method, you can remove low CTR ad, so that Google can serve high CPC ads to the other two ad blocks which have higher CTR.
So how have you been earning with your Google AdSense account? Lets hear from you…